This is my last Blog of the class AND my college career because this is my last class for my degree! I will not likely blog again.... ever :(
This week's blog is to focus on "What is Marketing?"
Well, simply said... Marketing is everything and everyone's job. It is the process by which products and services are delivered in such a way that customers' needs are fulfilled. Marketing is the link between a company or business' core competencies (product offerings) and the market (buyers) needs.
All aspects of a corporation have a role in marketing as all job functions can ultimately affect customer satisfaction. Marketing is also both internal and external... it is external when a company showcases-es its capabilities to the market and internal when a management team drives its vision down through all levels of the organization.
Marketing an essential element in any business success. In order to be successful, a company must be customer oriented and focus out (third person) towards what the market needs are and how they are best suited to satisfy the need. Companies that are internally focused (1st person) on their own performance and inefficiencies will ultimately fail to satisfy customer needs and ultimately will fail.
Market plans and strategies need to be dynamic and responsive to the world a business participates in. Plans should be specific enough to be understood but not restrictive and prevent a company from taking advantage of the market changes.
